Job Overview:

We are seeking a skilled Digital Marketing Executive with expertise in YouTube marketing and social media campaign management. The ideal candidate will have a deep understanding of digital platforms, audience engagement, and strategic campaign creation to drive growth across social channels, especially YouTube.

Key Responsibilities:

• Develop, implement, and optimize digital marketing campaigns, focusing on YouTube and social media platforms (Facebook, Instagram, Twitter).
• Manage and grow the company’s and clients' YouTube channels through targeted strategies, including keyword optimization, SEO, and engaging content.
• Create and execute social media marketing campaigns to increase engagement, reach, and brand awareness.
• Monitor and analyze performance metrics for campaigns, adjusting strategies as needed to meet KPIs and engagement goals.
• Collaborate with the content and design teams to develop compelling posts, videos, and promotional materials aligned with campaign objectives.
• Stay updated with the latest trends in social media and YouTube marketing to ensure strategies are cutting-edge and effective.
• Conduct audience research to understand target demographics and create content strategies accordingly.
• Manage paid advertising campaigns on social media, optimizing ad spend and performance.

Requirements:

• Proven experience as a Digital Marketing Executive or in a similar role, with a strong portfolio of successful YouTube and social media campaigns.
• Proficiency in YouTube Marketing and Social Media Marketing, with hands-on experience creating and managing campaigns.
• In-depth knowledge of social media platforms, tools, and metrics.
• Analytical mindset to track performance and provide insights.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and meet tight deadlines.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing with a focus on YouTube and social media.
• Experience with digital advertising tools, including Facebook Ads, Google Ads, and YouTube Analytics.

What We Offer:

• Competitive salary based on experience.
• A collaborative and creative work environment.
• Opportunities for professional development and skill enhancement.
• Flexibility in working hours and project types.